Pedrazzini Tisha

Biography

  Ms. Tisha Pedrazzini has been President at The Integer Group, LLC since July 31, 2017. Ms. Pedrazzini helps to lead the agency's mission to utilize cultural insights to fuel creative ideas that build brands and connect with people where they are living, looking and buying, accelerating shoppers toward commerce. Ms. Pedrazzini also work as part of the executive team driving the evolution of the global Integer network. She has been instrumental in transforming Integer from a shopper marketing agency to a commerce agency. She has pioneered new ways of developing great work by challenging convention and championing big, creative ideas to solve business problems for some of the world's largest CPG clients, including P&G, Starbucks, Duracell, Coty and Bissell. Together with her team, she has grown P&G from one brand to over 25, while managing global work for many of those accounts out of Integer's Denver headquarters. Additionally, she and her team have significantly grown the Starbucks Channel AOR, digital and social businesses while also adding Seattle's Best Coffee to the agency's roster.  

Research Interest

 business