Dennis A. Pitta
Professor
Marketing and Entrepreneurship
The University of Baltimore
United States of America
Biography
Dr. Pitta publishes in several peer reviewed journals including the Journal of Consumer Marketing, Journal of Product and Brand Management, and Journal of Marketing Development and Competitiveness.
Research Interest
Brand management, new product development and promotion
Publications
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Bryan, L., Cardona, M. M., Pitta, D. A., & Schneller, B. (2014). Leveraging the Talents of Faculty Members to Create an Engaged Retirement Ecosystem at the University of Baltimore. Stylus Publishing and ACE - The American Council on Education. 129-144.
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Pitta, D. A., Patino, A. D., Kaltcheva, V. D., & Leventhal, R. C. (2015). Segmenting Sporting Event Audiences for Increased Sponsorship Effectiveness. Marketing Management Journal. 25(2), 134-143.
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Pitta, D. A., Patino, A. D., & Maddox, L. (2016). Social Media Influences on Building Brand Equity. Journal of Marketing Development and Competitiveness. 10(3), 17-25.
