Praneet Randhawa
Assistant Professor
Marketing and Entrepreneurship
The University of Baltimore
United States of America
Biography
Praneet Randhawa joined University of Baltimore as an assistant professor of marketing at the Merrick School of Business in fall 2014. She holds a Ph.D. in business administration and a master’s in hospitality business from Michigan State University. Her research centers on understanding customer and managerial issues in services marketing, innovation, and new product development. Dr. Randhawa's research has been published or is forthcoming in Journal of Product Innovation Management, Journal of Business Research, Cornell Hospitality Quarterly, and other peer-reviewed outlets. Her research work has been funded by the Club Managers’ Association of America (CMAA) and the University of Baltimore’s Fund for Excellence. Dr. Randhawa teaches marketing management and consumer behavior courses at the undergraduate level.
Research Interest
My research primarily centers on understanding customer and managerial issues in marketing with special emphasis on the following topics: Services Marketing, Customer Experience Management, Innovation and New Product Development.
Publications
-
Randhawa, P., Calantone, R., & Voorhees, C. M. (2015). The Pursuit of Counterfeited Luxury: An Examination of the Negative Side effects of Close Consumer-Brand Connections. Journal of Business Research. 68(11), 2395-2403.
-
Chaudhuri, M., Calantone, R. J., & Randhawa, P. (2015). New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space. Journal of International Consumer Marketing. 27(2), 99-122.
-
Randhawa, P., Kim, M., & Cichy, R. (2016). Service Innovations: What the Managers Believe and What the Customers Say. Journal of Hospitality Marketing and Management. July(24), 1-21.
