William Carter

Biography

After graduating from Oklahoma State University and completing an MBA degree at Southern Methodist University, Dr. Carter began his career in the management consulting field. Over a career spanning more than two decades, he worked through a variety of marketing management roles up to the position as Vice President of Marketing and Strategic Planning for a large privately held specialty consumer products firm. Dr. Carter has also owned and operated his own small business.

Research Interest

Grounded in his experience in top management in a firm facing significant market change, Dr. Carter’s primary research interests relate to questions about how firm’s respond to and strategize around external changes such as radical technological developments. With a scope that addresses established incumbent firms all the way through inventors attempting to launch radical new technologies, Dr. Carter’s research aims to advance scholarly understanding of the range of variables affecting strategic adaptation as well as to advance prescriptive theory to improve decision making by executives and entrepreneurs whose firms face major external changes.