Jim Zboja
Associate Professor
Department of Management and Marketing
The University of Tulsa
United States of America
Biography
Jim's research focuses on perceptions of sales pressure and interpersonal influence in personal selling, services, and organizations. His work has been published or is accepted to be published in Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Services Marketing, Journal of Consumer Behaviour, Journal of Managerial Psychology, Career Development International, and Journal of Retailing and Consumer Services, among others.
Research Interest
Interpersonal Influence, Consumer Perceptions of Sales Pressure, Nonprofit Marketing, Consumer Coupon Use.
