Frédéric-charles Petit

Biography

 Frédéric’s mission is to revolutionize the way brands and consumers engage with one another, with the ultimate objective of transforming the market research industry into a real-time, mass market and social experience.  Today ITWP helps companies anywhere in the world make clearer business decisions by bringing brands and people together via its streamlined research platform and the world’s largest social voting community, Toluna.com. Frédéric, and his team, acquired several companies over the course of Toluna’s development, and has grown the company from one individual based in Paris, to a global company of more than 1,200 staff in 21 offices on 4 continents. Frédéric is an industry visionary, and speaks often among industry leaders about the transformation of market research, impacts of automation and more. Frédéric holds a Master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.

Research Interest

Comparative Jurisprudence