Anand V. Bodapati
Associate Professor
Marketing
UCLA Anderson School of Management
United States of America
Biography
Anand V. Bodapati is has been an associate professor of marketing at UCLA Anderson since 2000. Prior to joining UCLA, he was a faculty member at the Kellogg School of Management at Northwestern University. His research interests are in the areas of consumer decision making and psychology and in assessing customer responsiveness to marketing. He applies his research in various contexts: advertising, retailing, direct-marketing, e-commerce and social marketing for health and public policy.
Research Interest
Consumer decision making, Psychology, Assessing customer responsiveness to marketing
