Ioannis Kareklas
Assistant Professor
Marketing
University at Albany
United States of America
Biography
Ioannis Kareklas is Assistant Professor of Marketing at the University at Albany's School of Business. His research focuses on advertising effectiveness, public policy issues related to socially-beneficial behaviors, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, and Journal of Marketing Communications. Several leading news outlets report on his research, including: The New York Times, Los Angeles Times, The Washington Post, The Huffington Post, New York Magazine, Slate, and National Public Radio & CBS affiliate stations. He published his first book titled "Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion" in January 2017. He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010.
Research Interest
Advertising effectiveness; public policy issues related to socially-beneficial behaviors; sensory perception; public health; organic consumption
Publications
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Kareklas, Ioannis, and Maxim Polonsky. "A meta-analytic review of racial similarity effects in advertising." ACR North American Advances (2010).
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Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling. "The role of regulatory focus and self-view in “green†advertising message framing." Journal of Advertising 41.4 (2012): 25-39.
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Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling. "“I eat organic for my benefit and yoursâ€: Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists." Journal of Advertising 43.1 (2014): 18-32.
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Kareklas, Ioannis, Darrel D. Muehling, and T. J. Weber. "Reexamining health messages in the digital age: A fresh look at source credibility effects." Journal of Advertising 44.2 (2015): 88-104.
