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Srinath Beldona

PROFESSOR
College of Business
UNIVERSITY OF DALLAS
United States of America

Srinath Beldona

Biography

Sri Beldona is a Professor of Management, and has previously served the College as an Associate Dean. Prior to his appointment at the University of Dallas, he worked as Vice President of Strategic Planning at Marketing Management, Inc. in Fort Worth. Dr. Beldona received his doctorate in Business Administration from Temple University, where he concentrated on International Business and Strategic Management. His areas of expertise include product and brand management, consumer behavior, international marketing and Business Analytics. He teaches courses in International Business, Business Analytics, Import/Export, Intercultural Management, and the Capstone Experience. Dr. Beldona has several active research projects and has published a number of articles regarding branding, consumer behavior and global business. His work has included studies of the effect of country associations on a brand's personality, store brands, and the impact of population growth on human development index. His recent work has appeared in Journal of Retailing, Journal of Business, Marketing Letters, and Managerial Auditing Journal, Journal of Product & Brand Management among others.

Research Interest

Business, Marketing Letters, Product & Brand Management among others.

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