Ju-young Kang
Associate Professor
Department of Family and Consumer Sciences
University of Hawaii
United States of America
Biography
2012 Ph.D., University of Minnesota
Research Interest
Consumer behavior in digital commerce, such as e-commerce, mobile commerce, and social commerce
Publications
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Wu, J., Kang, J-Y. M., Kim, H-Y., & Johnson, K. K. P. (2015). MC 2.0: Testing an apparel co-design experience model. Journal of Fashion Marketing and Management, 19(1), 69-86.
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Kang, J-Y. M., & Johnson, K. K. P. (2015). Positive word-of-mouth for mobile location-based service retail apps usage. International Journal of Mobile Communications, 13, in press.
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Kang, J-Y. M., Mun, J., & Johnson, K. K. P. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behavior, 46, 210-217.
