Joy Huang
Assistant Professor
Recreation, Sport and Tourism
University of Illinois at urbana champaign
United States of America
Biography
She has done her Ph.D., Hospitality and Tourism Management, Purdue University, West Lafayette, IN, 2010. Currently she is an Assistant Professor in department of Recreation, Sport and Tourism.
Research Interest
Dr. Huang’s research focuses on consumer behavior and marketing in travel and tourism industry. In particular, she is interested in further elaborating tourist behaviors and experiences incorporating the social and cultural factors in the micro and macro environments. Given the fact that tourism is more integrating into people’s daily life, Dr. Huang believes that understanding tourists in their everyday life should be an important component to interpret their behaviors and experiences in travel.
Publications
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Huang, Z., & Cai, L. (2015). China hotel branding: an emerging research agenda. Journal of China Tourism Research, 10(1), 1-3.
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Li, Q., Huang, Z., & Christianson, K. (2016). Visual attention toward tourism photographs with text: an eye-tracking study. Tourism Management, 54(June), 243-258.
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Huang, Z., & Miao, L. (2016). Illegitimate customer complaining behavior in hospitality service encounters: a frontline employee perspective. Journal of Hospitality and Tourism Research, 40(6), 655-684.
