Stadler Blank, Ashley

Biography

Ashley Stadler Blank is an Assistant Professor in the Department of Marketing at the Opus College of Business. Her research interests are behavioral in nature and focus on products, services, and consumption experiences that incorporate consumer participation (with a substantive interest in sport marketing). Her research has been published in Management Science, Psychometrika, Sport Marketing Quarterly, and Sport Marketing Review. Prior to completing her Ph.D. in Marketing at the Pennsylvania State University, Stadler Blank worked in the sport industry after earning an M.B.A. and Master of Sport Business Management from the University of Central Florida and a B.S. in Sport Management from Xavier University in Cincinnati.

Research Interest

Consumer behavior, Behavioral pricing, Brand personality, Consumer participation, Sport marketing