Alexander, David
MARKETING
University of Saint Thomas Saint Paul
United States of America
Biography
David Alexander has a Ph.D. in marketing from Duke University, where he also earned his M.B.A., and a B.S. in computer science from Tennessee Technological University.Dr. Alexander teaches graduate and undergraduate courses including Product Innovation and Marketing and Principles of Marketing. His teaching style is very hands-on, with a great deal of in-class discussion and projects.
Research Interest
Marketing, Consumer Psychology, Decision Making
