Bruce Moorhouse

Biography

Bruce is a Toronto native living in Minneapolis-St. Paul. Bruce began his career at the Ford Motor Company. He then worked for 3M in both Canada and the U.S. for almost 30 years. Bruce had global responsibilities for Corporate Communications at 3M. This includes groups such as corporate identity and design, employee communications and corporate advertising. Bruce's passion is leadership and in helping organizations discover and develop the culture or the soul of their organization. He was instrumental in leading 3M through a five year, global process to research, define and develop 3M's culture of innovation. This culture has been written about in books such as Tom Peter's In Search of Excellence and James Collin's Built to Last.

Research Interest

corporate identity and design, employee communications and corporate advertising.