Harman, David
Marketing
University of Saint Thomas Saint Paul
United States of America
Biography
David Harman has a BA in Philosophy from St. John's College, Santa Fe, NM, an MBA in Marketing from the University of Washington, Seattle, and completed his doctoral dissertation on customer lifetime value models with the University of Iowa. He previously worked at AT&T Mobility where he managed the targeting strategy for AT&T's wireless retention direct marketing campaigns. The unanswered questions from his professional life continue to influence his research interests in customer retention, marketing analytics, and direct marketing.
Research Interest
Customer lifetime value, Customer retention, CRM, Marketing analytics, Bayesian applications in marketing
