Heyman James
Marketing
University of Saint Thomas Saint Paul
United States of America
Biography
James Heyman joined the faculty in 2005. He teaches in both the undergraduate and M.B.A. programs.Heyman's general research analyzes how individuals make judgments when they only have a small amount of information. His current focus is on combining algorithmic complexity and information theory to develop a cost/benefit measure for different forms of survey methods.He has published articles in Psychological Science, Journal of Interactive Marketing, American Behavioral Scientist, Journal of Marketing Communications, Motivation and Emotion, and Assessment & Evaluation in Higher Education. He papers have also been published in the Handbook of Consumer Psychology and Recent Developments in Behavioral Economics.
Research Interest
Judgment and Decision Making
Publications
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Heyman JE, Sailors JJ. Peer assessment of class participation: applying peer nomination to overcome rating inflation. Assessment & Evaluation in Higher Education. 2011 Aug 1;36(5):605-18.
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Sailors JJ, Heyman JE. Compound Anchors and Their Subsequent Effects on Judgments. American Behavioral Scientist. 2011 Aug;55(8):1035-51.
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Abendroth LJ, Heyman JE. Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications. 2013 Sep 1;19(4):245-57.
