Lisa Abendroth
ASSOCIATE PROFESSOR
Marketing
University of Saint Thomas Saint Paul
United States of America
Biography
Lisa Abendroth, Ph. D., is the faculty director for the St. Thomas Part-Time Flex MBA program and teaches primarily in the graduate and executive programs. Her expertise ranges from general marketing management to specialties including global strategy and emerging markets, innovation, branding, pricing, integrated marketing communications, and customer relationships, all based on a deep understanding of consumer behavior. In addition, she leads graduate-level study abroad courses to the emerging markets of South America and India.
Research Interest
Advertising, E-Commerce, International Business, Marketing
Publications
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Abendroth LJ. The souvenir purchase decision: effects of online availability. International Journal of Culture, Tourism and Hospitality Research. 2011 Jun 7;5(2):173-83.
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Abendroth LJ, Heyman JE. Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications. 2013 Sep 1;19(4):245-57.
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Abendroth L, Pels J. Customer-Centricity in Emerging Markets: 4A’s and Value Co-Creation.
