Malshe, Avinash
Marketing
University of Saint Thomas Saint Paul
United States of America
Biography
Avinash Malshe received his Ph.D. in marketing from the University of Nebraska-Lincoln and he has taught at the University of St. Thomas for over 11 years. His primary research interest lies in examining marketing strategy processes in business to business markets. Specifically, he investigates how various business functions within an organization (e.g. sales, marketing, supply chain) may work either together, or at cross-purposes to (a) enable or inhibit successful development and implementation of marketing strategies and (b) facilitate the value co-creation processes with customers in business markets.
Research Interest
Marketing strategy, Business to business marketing, Value co-creation
Publications
-
Malshe A. An exploration of key connections within sales-marketing interface. Journal of Business & Industrial Marketing. 2011 Jan 31;26(1):45-57.
-
Al-Khatib JA, Malshe A, Sailors JJ, Clark III I. The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers. European Journal of Marketing. 2011 Feb 15;45(1/2):133-52.
-
Malshe A, Al-Khatib J, Al-Habib M, Ezzi S. Exploration of sales-marketing interface nuances in Saudi Arabia. Journal of Business Research. 2012 Aug 31;65(8):1119-25.
-
Hughes DE, Le Bon J, Malshe A. The marketing–sales interface at the interface: Creating market-based capabilities through organizational synergy. Journal of Personal Selling & Sales Management. 2012 Dec 1;32(1):57-72.
