Abhijit guha
Assistant Professor
Business Management
University of South Carolina
United States of America
Biography
Abhijit Guha is an assistant professor of marketing at the Darla Moore School of Business. Abhijit has a Ph.D. from Duke University and an MBA from INSEAD. He has published (or has articles forthcoming) at the Journal of Marketing, Management Science, Organizational Behavior and Human Decision Processes, Harvard Business Review, etc. Prior to academia, Guha worked in management consulting (McKinsey and Company) and in banking (HSBC and Barclays Bank).
Research Interest
Marketing
