Kartik kalaignanam
Associate Professor
Business Management
University of South Carolina
United States of America
Biography
Kartik Kalaignanam is an associate professor of marketing at the Darla Moore School of Business. He teaches marketing strategy at the undergraduate and doctoral level and pricing strategy at the full time and professional MBA level. His business experience includes sales and channel management in the consumer durables and sporting goods industries.
Research Interest
His research interests are in the areas of new product management and customer relationship management. His research has appeared in the Journal of Marketing, Management Science, Strategic Management Journal and the Journal of the Academy of Marketing Science.
