Ramkumar janakiraman

Biography

Ram Janakiraman is currently an associate professor of marketing and a Business Partnership Foundation Research Fellow at the Darla Moore School of Business. Janakiraman has a Ph.D. in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California in Los Angeles. Janakiraman's teaching interests lie in the intersection of quantitative techniques and marketing applications such as marketing analytics, database marketing, pricing analytics and marketing research. Janakiraman currently teaches graduate level courses of marketing analytics and pricing and data intelligence. Prior to joining USC, Janakiraman was on the faculty at the Mays Business School at Texas A&M University.

Research Interest

Janakiraman's research interests are primarily in the domain of econometric modeling of firm and consumer decision-making.  His research encompasses digital marketing, multichannel retailing, social media marketing analytics, big data issues, health care and public policy. His research is forthcoming or has appeared in journals such as Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Information System Research, Journal of Consumer Psychology, Decision Sciences, Journal of Management and Annals of Family Medicine. His research interests include consumer learning/structural models, applied econometric models, social and digital media, multichannel marketing, big data issues and health/health care marketing.