john A. Caslione
Instructor
Management
University of Tampa
United States of America
Biography
Caslione has authored five noted books, including internationally acclaimed,CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence(AMACOM Publishing, 2009). Co-authored with marketing guru Philip Kotler,CHAOTICS is currently distributed in 88 countries and published in 46 languages (https://en.wikipedia.org/wiki/Chaotics). Caslione’s other books include, Growing Your Business in Emerging Markets: Promise and Perils (Dearborn Publishing, 2002), Global Manifest Destiny: Growing Your Business in a Borderless Economy(Greenwood Publishing, 2000), Going Global: How to Globalize Your Business(Economy & Management Publishing House, 2005) and Developing Successful Global Sales and Distribution Channel Strategy (Economy & Management Publishing House, 2005).
Research Interest
John Caslione's career specialities include international and global business development, marketing, sales and distribution, strategic and international cross-border alliances, mergers and acquisitions, strategic planning and scenario planning.
Publications
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Kotler P, Caslione JA. Chaotics. Gestione e marketing nell'era della turbolenza. Sperling & Kupfer editori; 2009.
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Kotler P, Caslione JA. How marketers can respond to recession and turbulence. Journal of Customer Behaviour. 2009 Jun 29;8(2):187-91.
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Kotler P, Caslione JA. Chaotics: The business of managing and marketing in the age of turbulence. AMACOM Div American Mgmt Assn; 2009 May 15.
