Pranjal Gupta
Associate Professor
Marketing
University of Tampa
United States of America
Biography
His primary research interests lie in Web-based consumer behavior. Particularly, he focuses on issues such as trust development, search behavior, consumer decision making and the use of electronic word-of-mouth. His work has been presented in national conferences and published in leading academic journals such as Journal of Retailing and Journal of Business Research .
Research Interest
Pranjal Gupta specializes in strategic marketing, consumer behavior and e-commerce.
