Russell (russ) Coff
PROFESSOR
Department of Buisness Studies
University of Wisconsin-Madison
United States of America
Biography
Russell Coff is the UW Foundation Chairman Orr Bascom Professor of Strategic Management at the University of Wisconsin-Madison. His research explores the role of human assets in innovation, creativity, and, ultimately in competitive advantage. For example, he studies management dilemmas associated with human capital including: 1) the management of strategic investments in knowledge-based assets under great uncertainty 2) appropriating value (rent) from competitive advantages, 3) creativity & innovation under conditions of asymmetric information and uncertainty, and 4) how buyers cope in mergers and acquisitions that involve human assets. Coff received his Ph.D. from UCLA and has previously been a faculty member at Emory and Washington Universities.
Research Interest
role of human assets in innovation, creativity, and, ultimately in competitive advantage.
Publications
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Bacon-Gerasymenko, V. & Coff, R. & Durand, R. (2016). Taking a Second Look in a Warped Crystal Ball: Explaining the accuracy of revised forecasts. Journal of Management Studies (53), 1292-1319.
