Wendy Werve

Biography

Wendy brings more than 20 years of experience developing, leading and executing growth-focused marketing strategies for a diverse range of technology, B2B and SaaS software companies, from startup to IPO, mid-market to $1 billion+. She joined Virgin Pulse in 2015 as Chief Marketing Officer and is responsible for accelerating the company’s growth, expanding Virgin Pulse’s brand awareness, driving demand for the company’s personalized health, wellbeing and engagement solutions, and connecting the touch points with Virgin Pulse customers and users to ensure a consistent and positive experience. She leads overall marketing initiatives and operations, including demand generation, field marketing, corporate communications, brand and product marketing. Prior to Virgin Pulse, Wendy served as Vice President of Global Marketing at SumTotal Systems, a leading human resources (HR) and talent management software provider, where she was responsible for elevating SumTotal’s brand and scaling the company’s global marketing strategy prior to its acquisition by Skillsoft. She brings extensive experience implementing marketing strategies that have propelled impressive growth for a number of market leading enterprise software companies, including Metastorm (OpenText), Plateau Systems (SuccessFactors/SAP), Appian, and webMethods (Software AG), which today remains one of the most successful software IPOs in NASDAQ history. Wendy earned a Bachelor of Arts from the Diederich College of Communication at Marquette University in Milwaukee, WI.

Research Interest

marketing initiatives and operations, including demand generation, field marketing, corporate communications, brand and product marketing.