Frank Franzak

Biography

"Dr. Frank Franzak is currently working as a Professor in the Department of ""Department of Marketing "" , Virginia Commonwealth University , USA. His research interests includes incorporating design benefits into new products, brand engagement related to product features and their value, and export marketing practices. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. Frank Franzak is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to incorporating design benefits into new products, brand engagement related to product features and their value, and export marketing practices. "

Research Interest

incorporating design benefits into new products, brand engagement related to product features and their value, and export marketing practices