Karla Allen

Biography

 Karla is responsible for driving mobile payment innovation in Walmart’s international markets with a focus on the omni-channel customer experience. Under Karla’s leadership, Walmart launched both WeChat Pay and Alipay in China, the world’s largest mobile payment market, and introduced the first-ever store gift card on the WeChat platform. Prior to Walmart, Karla advised some of the world’s largest brands and retailers including Best Buy, General Mills and The Gap on their mobile strategies in commerce, advertising and payments. Earlier in her career, Karla led product marketing at Sprint and Qualcomm Walmart Stores, Inc recently posted annual revenue over $485 Billion US dollars and operates over 11,500 retail units under 63 banners in 28 countries.  

Research Interest

 research and development