Gavin L. Fox
Associate Professor
Business Administration
Washington & Lee University
United States of America
Biography
Professor Fox joined the Washington and Lee University faculty in 2014, following five years of teaching at Texas Tech University. He teaches courses in marketing management, services marketing and innovation, and customer contact. Pedagogically, he is interested in the intersection of business and the liberal arts, specifically as they pertain to fostering innovation. Additionally, Professor Fox has become involved in app development and views it as an outstanding vehicle for understanding service process design that is enhanced by an interdisciplinary approach. Throughout his career, he has consulted with a number of businesses on service process design, primarily in the medical and veterinary industries.
Research Interest
Word-of-Mouth Campaigns and Consumer Rhetoric Service Innovation and Entrepreneurship Service Operations (failure prevention and recovery)
Publications
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“A Rhetorical Perspective on Quelling Negative Word-of-Mouth†Marketing Development and Competitiveness, Vol. 8 No. 1, 42-60 with Shannon B. Rinaldo.
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“The Effects of Rhetorical Figures and Cognitive Load in Word-of-Mouth Communications†Psychology & Marketing, Vol. 32 No. 10, 1017-1030, with Shannon B. Rinaldo and Kirk St. Amant.
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“The Interactive Effects of Self-Efficacy and Informal Accountability for Others on Career Engagement†International Journal of Management and Marketing Research, Vol. 9 No. 1, 29-45, with M. Todd Royle and Luis Gonzalez.
