Jody Crosno
Associate Professor
Business and Economics
West Virginia University
United States of America
Biography
Dr. Crosno's research primarily focuses on the development and management of interfirm relationships in marketing channels. Her research draws on multiple theories and perspectives to gain a better understanding of how to maximize efficiency in channel relationships and minimize opportunistic behaviors (e.g., shirking, withholding information) and suspicions of such behavior. Her research has been published in the Journal of the Academy of Marketing Science, Journal of Business-to-Business Marketing, Journal of Marketing Channels, Journal of Marketing Theory and Practice, Journal of Service Research, Psychology and Marketing, among others.
Research Interest
Development and management of interfirm relationships in marketing channels
Publications
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James R. Brown,Scott K. Weaven,"Boosting the effectiveness of channel governance options",Feb 2016 · European Journal of Marketing
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Pui Ying Tong,Jody L. Crosno,"Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review",Jul 2016 · Industrial Marketing Management
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Jody L. Crosno,Robert F. Dahlstrom ,"An Empirical Investigation of Bilateral Investments and Opportunism in Buyer-Supplier Relationships",Jul 2016 · Journal of Marketing Channels
