Jameson K.m. Watts

Biography

Prior to earning his Ph.D., Jameson worked in software and digital marketing for 10 years, leading the development of a variety of early stage technology ventures. Some of these ventures were later acquired by Shutterfly Inc., Jive Software and Oracle. He was Senior Software Engineer at Wall Street on Demand in Boulder, CO; IT Manager at Mid-Valley IPA in Salem, OR; Interactive Director at Vermilion Design + Interactive in Boulder, CO; and Managing Partner at Graphex Corp. in Westminister Colorado. As part of his Ph.D. studies, Jameson developed and taught courses in New Product Development and Intro to Marketing at the University of Arizona. He also assisted in the development of two online Social Media Marketing courses. His professional skills in methodology include topic modeling, network analysis, exponential random graph models, agent-based models and time series modeling.

Research Interest

Marketing Strategy, Principles of Marketing, Marketing Analytics, New Product Development, Social Media Marketing, Innovation and Entrepreneurship.