Jill Peters

Biography

Jill spent 25 years at HP (Hewlett-Packard) in management positions across marketing communications, consumer marketing, worldwide brand management, PR, internal communications/employee engagement and executive communications.  Her experience extends from managing global marketing campaigns and worldwide product launches to handling communications for Fortune 100 company executives, small businesses and public sector leaders. Jill also has managed communications for numerous crises, including class action lawsuits, product-related and environmental issues, and senior management shake-ups.

Research Interest

strategic planning, integrated marketing communications, brand management, media and analyst relations, social media, executive communications, thought leadership, internal communications, employee engagement, writing/editing, media training, communications skills coaching, crisis communications, issues management, advertising, direct mail, promotions and packaging.