Marianne P. Bradshaw

Biography

She worked for several years in the pharmaceutical division, leading a wide range of primary research studies ranging from focus groups to concept tests. She then worked on the brand team for Actonel, a prescription medication for osteoporosis, leading research to develop a direct-to-consumer television campaign and to optimize the brand’s marketing mix. she got her M.B.A. from University of Cincinnati and B.A.from Brigham Young University.

Research Interest

Marketing Decisions