Adrienne Hall-phillips
Associate Professor
Foisie Business School
Worcester Polytechnic Institute
United States of America
Biography
Education: BS Chemical Engineering North Carolina A&T State University 2000 MS Consumer Behavior Purdue University 2008 PhD Consumer Behavior Purdue University 2011 Being an educator is more than just distributing facts and figures; it’s demonstrating the importance of this knowledge in a way that can be relevant for every learner. It’s not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge – encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities. My existence in the classroom is a partnership with the students. By no means am I an expert, making sure that my students are aware that we are all learning together. We are all contributors to this great process of learning and I hope that in my classroom, students actively participate in this ideology.
Research Interest
Consumer Behavior; Consumers & Technology; Marketing & Entrepreneurship
Publications
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Cognitive predictors of consumers’ intention to comply with social marketing email appeals. - 2015
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I (heart) social ventures: Identity and social media engagement - 2016
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Who’s behind the screen? Segmenting social venture consumers through social media usage - 2016
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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk and resilience - 2016
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Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment - 2016
