Soussan Djamasbi

Biography

Education: B.S Christian Albert Universität, Kiel, Germany 1988 M.S University of New Mexico 1991 Ph.D University of Hawaii, Manoa 2004 As an associate professor of management information systems, I teach both graduate and undergraduate courses, as well as advise IQPs and MQPs. I enjoy teaching because it's a dynamic and innovative process that challenges me to continually evaluate and adjust my teaching strategies to prepare my students for today’s global and competitive business environment. Teaching is also one the most rewarding experiences in my career because it allows me to witness my students' growth and accomplishments. Similarly, research is a dynamic and innovative process, and I truly enjoy it. My research focuses on the use and impact of technology in organizations. I use subjective measures (e.g., surveys), objective measures (e.g., performance on a task), and physiological measures (e.g., heart-rate variability, eye-tracking) to study how people use a technology and thus gain insight into designing more effective and successful systems. The research I do can be categorized into two areas: Decision Science and User Experience. In one, I study factors that can influence the effectiveness of systems used for organizational decision making. In the other, I investigate factors that play a critical role in user experience. My research in each area has important contributions for theory and practice. It extends a number of influential theories, such as the Technology Acceptance Model and Behavioral Decision Making. And it informs the design of systems and thus improves their effective usage. My work also provides managers with insight for improving their employees’ effective use of computerized decision aids and, consequently, the return on their IT investments.

Research Interest

User Experience; Decision Making; Eye Tracking