Business & Management

Business & Management Experts

Rita Ricci

Business Processes Modeler
Zoetis Inc
United States of America

Rita Ricci


Marketing manager with an obvious passion for brands. Responsible for creating and delivering campaigns that lead sales and ensure audience engagement on all digital channels across websites, social, email and PRs. Proven track record in developing brand strategies (retail, B2B, agency side, start-up), maintaining customer loyalty, designing and managing international campaigns and events to engage audiences and develop the business. Obsessed with communication - how does it work? Why audiences behave as they do? what are the triggers behind the daily interactions? how brands leverage all this? - and with making it work at any business level. Into content marketing both as a writer ( and as a strategist. Successfully achieved CIM Professional certificate in Marketing. 

Research Interest

Project management, strategy skills, and an earned indisputable capacity with data and analysis.

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