Tamar Cohen
VP - Customer Experience Strategy
Zoetis Inc
United States of America
Biography
An engaging, high-energy customer strategy senior executive leader with proven broad-scope experience synthesizing client-centric strategies, employee communication and engagement, & community development to create a best-in-class human journey that impacts positively across silos while deepening business results. Proven track record leading management teams, driving cross-functional strategic initiatives, focusing on delivering best-in-class customer satisfaction and employee engagement programs her breadth of experience includes full spectrum business strategy to execution: strategic ideation, new product/ service development across digital and multi-channel platforms, negotiations/ Buy-in operations and market research to continually develop and stay ahead of competitive advantages.
Research Interest
Customer Experience Strategy & Omni-Channel Development (brick/mortar, digital, phone center, & employee engagement), Full-Spectrum Strategic Planning to Front-line Service Execution , Segment Marketing, Journey Mapping, & Brand Alignment, Change Management & Business Transformation, Customer & Employee Engagement , Customer Loyalty Program Design & Measurement, Community program design within corporate programs