John B. Ford
PROFESSOR & EMINENT SCHOLAR
Old Dominion University
United States Virgin Islands
Professor of Marketing and International Business and Eminent Scholar
International Advertising, Role Portrayals in Advertising, Not-for-profit Marketing Strategy, and Cross-Cultural Research Issues.
Merchant, A., LaTour, K., Ford, J. B., and LaTour, M. S. Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Consumers' Need to Belong and Attachment Style Offers Insights into Whether Brand Icons Should Change. Journal of Business Research
Merchant, A., Ford, J. B., Diannoux, C., and Herrmann, J. (2016). Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France. Journal of International Advertising, 35 (4), (pp. 706-729).
Suh, T., Ford, J. B., Ryu, Y. S., and Kim, H. S. (2017). Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner Collaboration. Journal of Product and Brand Management, 26 (3), (pp. 312-326).