Business & Management

Business & Management Experts

John B. Ford

International Business
Old Dominion University
United States Virgin Islands


Professor of Marketing and International Business and Eminent Scholar

Research Interest

International Advertising, Role Portrayals in Advertising, Not-for-profit Marketing Strategy, and Cross-Cultural Research Issues.


  • Merchant, A., Ford, J. B., Diannoux, C., and Herrmann, J. (2016). Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France. Journal of International Advertising, 35 (4), (pp. 706-729).

  • Suh, T., Ford, J. B., Ryu, Y. S., and Kim, H. S. (2017). Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner Collaboration. Journal of Product and Brand Management, 26 (3), (pp. 312-326).

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