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Michelle Carpenter

Lecturer
Marketing
Old Dominion University
United States Virgin Islands

Biography

Teaching students the value of marketing, public relations and internet marketing for the past eight years through hands on practical application in the classroom with engaging lectures via the classroom, 2-way and teletechnet. Recognized for teaching in the classroom with 3 Shining Star Awards for outstanding teaching, honored as Most Inspirational Faculty Member in Strome College by the top graduate in May 2012, and presented the FACULTY TEACHING AWARD for non-tenure track professors by Strome College in 2013. My dedication to students in the classroom is supported by more than 15 years in the industry instructing businesses and organizations across the Commonwealth on the importance of e-commerce and Internet marketing, leading a statewide e-commerce conference, serving as public relations lead for a local university and the director of a joint AM/FM radio news operation.

Research Interest

Public Relations and Marketing, Social Media Strategies with an emphasis on social networking, blogging and twitter, and E-commerce Issues for Small Businesses

Publications

  • Carpenter, M. (2011). Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators. International Journal of Integrated Marketing Communications, 3 (1),

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