Myron Glassman
PROFESSOR
Marketing
Old Dominion University
United States Virgin Islands
Biography
M.S. in Advertising, University of Illinois, (1974) Ph. D. in Communications, University of Illinois, (1974) B.S. in Marketing & Psychology, University of Illinois, (1970)
Research Interest
Marketing
Publications
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Glassman, M., Glassman, A., Champagne, P. J., and Zugelder, M. T. (2010). Evaluating Pay for Performance Systems: Critical Issues for Implementation. Compensation and Benefits Review (pp. 1-8).
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Gopinath, M., Glassman, M., and Nyer, P. (2013). How Culture of Targeting Impacts the Evaluation of Products with Multi-lingual Packaging. Psychology & Marketing, 30 (6), (pp. 490-500).
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Arndt, A., Karande, K., Glassman, M., and (2016). How context interferes with similarity-attraction between customers and service providers. Journal of Retailing and Consumer Services (pp. 294-303).
