Old Dominion University
United States Virgin Islands
Dr. Yuping Liu-Thompkins specializes in building customer loyalty and habit through effective marketing programs. She has worked with many consumer datasets to derive customer insights and actionable marketing strategies.
Consumer Loyalty and Habit, Loyalty Programs, and Internet Marketing
Pearson, Y., and Liu-Thompkins, Y. (2012). Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration. Journal of Public Policy & Marketing, 31 (1), (pp. 42-57).
Judge Jr., W. Q., Liu-Thompkins, Y., Brown, J., and Pongpatipat, C. (2015). Differences in Corporate Entrepreneurship across Countries: How National-Level Institutions Affect Entrepreneurial Activity in Multinational Firms. Entrepreneurship Theory and Practice, 39 (2), (pp. 237-266).