Business & Management

Business & Management Experts

Rita Fratta

Product and Alliance Manager
Business and Management
Grupo Biotoscana


Support the implementation of commercial agreements with international partners, coordinating and implementing regional marketing activities and projects as well as supporting new product planning and launch coordination. • Manages relationship with international licensors • Develops regional marketing plans and oversees country implementation • Coordinates regional marketing programs, meetings and congresses • Produces regional marketing reports and presentations • Identifies and shares best practices • Review and validate regional sales and resource forecasts • Initiate relevant market research projects • Oversees new product launch activities • Provides commercial input to Business Development team for the specific area

Research Interest

Business and Management

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