Business & Management

Business & Management Experts

Farhod Karimov

Westminster International University in Tashkent


Dr. Farhod Karimov joined Westminster International University in Tashkent (WIUT) in 2007 as a lecturer of Marketing. In 2014 he was appointed as Deputy Rector to lead the development of WIUT Pre-University courses and Lyceum. As a principal lecturer in Business discipline, Farhod leads postgraduate and undergraduate programs in the areas of marketing and management. Before joining the WIUT, he started his career in business as Vice-President of Marketing at Ulugbek-Textile JSC by the nomination of the Ministry of Light Industry of Uzbekistan (2002-2006). From 2012 to 2014, he was Head of the Department of Management Theory and Practice at the Academy of Public Administration under the President of the Republic of Uzbekistan. He is also actively involved in providing a professional freelance consulting in marketing to support local entrepreneurship in Uzbekistan. There are such big names among his local consulting projects as Artel Electronics, JV UzDongJu, Jurabek Laboratories, Texnika Advance Servis, MexMashAgro,, TechnoPlaza, Newmax Technologies, SAG, UzAvtoSanoat, UzbekTelecom and etc.

Research Interest

His research interests are broadly in the domain of website atmospherics, web security, online trust, social-media in e-commerce and entrepreneurial marketing. He has published in a range of well-established international journals such as Electronic Commerce Research, Management Research Review, Journal of Electronic Commerce Research, International Journal of E-Entrepreneurship and Innovation, International Journal of E-Adoption, Marketing Cahier, and etc. He has presented his findings at numerous international conferences in Germany, France, Italy, Turkey and Belgium.


  • Safarov, O. & Karimov, F.P. (2014). Умумтаълим мактаб раҳбарлари салоҳиятининг таълим сифатига таъсири, Ўз.Р. Президенти хузуридаги ДБА Жамият ва Бошқарув журнали, 2 сон.

  • Van Hove, L. & Karimov, F.P. (2015). The role of risk in e-retailers’ adoption of payment: evidence for transitioning economies. Electronic Commerce Research. IMPACT FACTOR : 2.020

  • Karimov, F.P. (2017). Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan. International Journal of Retail & Distribution Management. Under review.

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